This course has been designed to increase participants’ understanding of the importance of business investment and attraction as a strategy in economic development. It will introduce and profile how business investment attraction can benefit your community, and enable you to understand what encourages existing businesses to expand their operations. Specific topics include:
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Ways to determine if your community is in fact ‘investment ready’
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How to identify your target industry through competitive advantage analysis
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How to create an Investment Marketing Strategy
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Examples of business investment attraction tools
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Introducing the topic of Site Selectors and Foreign Direct Investment (FDI)
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Different phases of Site Selection
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Methods of measuring your BIA program success
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Project risk factors