Webinar: Building and Executing an Economic Development Marketing Plan (Part 1 of 2)

Economic Developers Alberta (EDA) is pleased to offer its next Marketing Masters Webinar, titled "Building and Executing an Economic Development Marketing Plan."

There is a lot of talk about marketing, but there is little said about building a working economic development marketing plan.

This webinar is for you if you are an EDO professional thrust into the position of creating a marketing plan for:

• Business Attraction
• Marketing the Organization
• Launching a New Program

What you will learn:

• Questions to Ask
• Leadership Engagement
• Finding the Message
• Role of Social Media and Other Tactics
• Tricks for Getting the Plan on Paper

Register today.

Speakers

Eric P. Canada

Eric Canada of Blane, Canada Ltd. is a recognized authority on Economic Development: Marketing and Existing Business Strategy. His best selling book, Economic Development: Marketing for Results! introduced economic developers to what is now known as business-to-business (B2B) marketing. The companion publication, Marketer's Planning Guide has helped hundreds of development professionals formulate and write their organization's marketing plan.

Blane, Canada Ltd. helps clients capture marketing and existing business opportunities through more effective marketing. Blane, Canada has also conducted dozens of studies on the effectiveness of marketing tactics in economic development organizations. Blane, Canada serves clients in the US and Canada.

Kellie Danielson, CEcD

President/CEO at Montana West Economic Development, Kalispell, MT. Montana West provides economic development services to new and expanding business in the Flathead Valley.  The Valley has three economic drivers: manufacturing, regional retail and service center, plus tourism. The Valley’s marketing plan knits together these three drivers to generate opportunity for each of the Valley’s five communities. Surrounded by the beautiful Rocky Mountains and Glacier National Park the area attracts top talent from all over the world.

Prior to assuming leadership at Montana West, Kellie was the Chicago Area representative for the Kansas Department of Commerce. Ms. Danielson was responsible for marketing Kansas to companies in Chicago and the Midwest, developing interest in Kansas, and then working with them to find an operating site in Kansas.