Webinar: Seven Deadly Sins of Community Marketing

Economic Developers Alberta (EDA) is pleased to offer its next Marketing Masters Webinar, titled "Seven Deadly Sins of Community Marketing".

A full 97% of all community-based marketing is now ineffective. This includes brochures, websites, print and radio advertising, videos, etc. Why? Because we are now exposed to 5,000 marketing messages a day.  In this fast-paced, humorous webinar, you'll learn how to avoid the  seven deadly sins of community marketing  and create unique, eye-catching material for your target audience.  If you commit any of these sins on behalf of  your community….

·        Being all things to all people
·        Promoting what, who and where before why
·        Boring headlines
·        Lack of focus (layout and wording)
·        Writing one ad for 30 places
·        Spending more on collateral than on the web
·        Providing generalities rather than specifics

….then this is an ideal webinar to wash away those sins and learn new ways to make your marketing efforts more effective in your economic development, tourism, or business attraction  promotional material.

Our featured presenter, Roger Brooks, Founder-President-CEO of Destination Development International, is one of North America’s most sought after experts in the creation of great destinations. Roger has worked with nearly 1000 communities, successfully guiding them in their community branding, revitalization, and marketing efforts. He is also co-author of “Your Town: A Destination - The 25 Immutable Rules of Successful Tourism,” a book filled with innovative ideas for communities to attract people to their downtown areas and tourism events. Roger is well-known for energizing communities into actionundefinedproviding ideas they can implement today to make a difference tomorrow.

Join us on Tuesday, January 17, 2012 for this 90-minute, interactive webinar!

Register here.