Pre-Conference Session: Going Global- An Introduction to the Cultural Aspects of International Trade

  • April 11, 2012
  • 9:00 AM - 12:00 PM
  • Delta Kananaskis, Walker Room
  • 38


Our cultural views are in large part influenced by our environment. The ability to communicate, socialize, negotiate and manage relationships in different cultural environments is essential to successful global business operations. Multicultural effectiveness is primarily a function of knowledge, and with knowledge comes the ability to understand and be sensitive to different cultural perceptions and beliefs. This workshop will provide participants with the basis to understand the cultural aspects on international trade, the challenges of intercultural effectiveness and suggest strategies to assist in overcoming cultural obstacles.  


Workshop Objectives

  • Create awareness on how differing cultural dimensions affect business operations in the global marketplace.
  • Foster understanding of the complexities faced by business negotiators in global markets and the important role that relationship building plays in global business negotiations.
  • Identify personal characteristics that must be developed for an individual to be effective in different cultural environment.
  • Provide current and relevant online information to businesses through web sites recommended throughout this workshop.

This pre-conference session will be led by Raymond Joyce, CITP and Scott Ferris. Space is limited, only 40 participants, so register today.

Sponsored by Forum for International Trade Training (FITT)

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