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Course Description

Business Retention and Expansion

Business retention and expansion (BR&E) is a primary economic development strategy. BR&E supports and fosters the development and growth of the business community. The result of a strong BR&E strategy is a healthy and thriving business community which in turn provides a long term sustainable community foundation. Long-term BR&E programs are a means of connecting businesses with resources and opportunities that will improve their competitive position, market networks and ultimately their profitability.

Course Details

Course Learning Outcomes

By completion of this course, successful students will be able to:

  • Explain the rationale for BR&E programs
  • Identify options for BR&E programs such as Business Visitation Programs (BVPs), Import Replacement Programs (IRPs) and other BR&E programs based on the needs of your community
  • Determining types and sources of data that support the selection and development of BR&E programs
  • Examine a four-stage BVP process model
  • Recognize the critical nature of ‘red flags,’ (issues or challenges to local businesses) and the need to respond
  • Explore the concept of business incubation, entrepreneurism, and nurturing home-based businesses (HBBs)
  • Examine the governments’ roles in BR&E programs and how to encourage a pro-business’ environment to support business
  • Identify the tools and resources that can help economic developers support and sustain business
  • Identify how to plan, establish and manage a BR&E program
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Type
Online Asynchronous
Dates
Jul 16, 2024 to Aug 19, 2024
Hours
15.0
Delivery Options
Online Asynchronous  
Course Fees
Flat fee non-credit $425.00
Instructor(s)
  • Natalie Gibson
Reading List / Textbook
No textbook required.
Section Notes

This course is offered by Economic Developers Alberta. If you wish to have credits applied to Continuing Education’s Professional Management Certificate – Economic Developers, you will need to contact our office at 403-220-2866. Credits for the Community Economic Development courses equals 2/3 of the instruction hours to a maximum of 30 hours, i.e. for a 15 hour course you will receive 10 hours credit.

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post the course outline and other materials in D2L. For more information about D2L, please visit our Online Learning Resources.

Unless notified, all online courses are available at 9 am MT the day before the start date. Students registered on (or after) the start date will receive access within one day of registration.

Students unfamiliar with online learning are encouraged to take our free Digital Skills for Learning Online course.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least seven calendar days prior to the start date of the course.

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